About us

Our work

We’re here to celebrate all things Hispanic and Latinx.

The story
The Pew Research Center reports that in the 1930s Latinos living in the U.S., regardless of their place of birth or family origin, were all noted as “Mexican” by door-to-door U.S. Census Bureau counters.

Hispanic Heritage Month initially began as a weeklong celebration in 1968 under President Lyndon Johnson who, at the time said, “The people of Hispanic descent are the heirs of missionaries, captains, soldiers, and farmers who were motivated by a young spirit of adventure, and a desire to settle freely in a free land.”

In the 1980’s
It wasn’t until 1988 that President Ronald Reagan extended the week to a full month — keeping the Sept. 15 start date because it coincides with national independence day of Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica. Similarly, Mexico celebrates on the 16th, Chile on the 18th and Belize on the 21st.

Today we celebrate the contributions of all Hispanic-Americans. That is what this site is dedicated to.

Meet our Heritage Team.

We’re a small but powerful team.


Rafael R.


Experienced writer and editor specializing in politics and Hispanic history.


Martha A.


Our fearless leader. Focused on promoting Latinx success. (And a hopeless foodie for cuisines around the world.)


Rachel V.

Office Manager

Admittedly a bit OCD, she keeps our office in order. Animal lover and proud of her family.